1

How Advertising Works: What Do We Really Know?

Demetrios Vakratsas and Tim Ambler
Journal:
Journal of Marketing
Year:
1999
Language:
english
File:
PDF, 2.79 MB
english, 1999
3

How Advertising Works: What Do We Really Know?

Vakratsas, Demetrios, Ambler, Tim
Journal:
Journal of Marketing
Year:
1999
Language:
english
File:
PDF, 2.30 MB
english, 1999
10

The Pursuit of Advertising Theory

Tim Ambler, Demetrios Vakratsas
Journal:
Business Strategy Review
Year:
1996
Language:
english
File:
PDF, 766 KB
english, 1996
13

An Empirical Analysis of Follower Entry Timing Decisions

Demetrios Vakratsas, Ram C. Rao and Gurumurthy Kalyanaram
Journal:
Marketing Letters
Year:
2003
Language:
english
File:
PDF, 1.29 MB
english, 2003
16

Household cost effects on purchase timing decisions: do demographics matter?

Vakratsas, Demetrios
Journal:
Journal of Consumer Marketing
Year:
1998
Language:
english
File:
PDF, 234 KB
english, 1998
19

Synergistic, Antagonistic, and Asymmetric Media Interactions

Kolsarici, Ceren, Vakratsas, Demetrios
Journal:
Journal of Advertising
Year:
2018
Language:
english
File:
PDF, 1.17 MB
english, 2018
20

The relationship between purchase regularity and propensity to accelerate

Demetrios Vakratsas, Frank M. Bass
Journal:
Journal of Retailing
Year:
2002
Language:
english
File:
PDF, 202 KB
english, 2002
25

Consumer heterogeneity and the shape of purchase rate functions

Demetrios Vakratsas
Journal:
Applied Stochastic Models in Business and Industry
Year:
1998
Language:
english
File:
PDF, 103 KB
english, 1998
27

Advertising Originality Decisions in Competition

Qiu, Chun, Vakratsas, Demetrios, Dall’Olio, Filippo
Journal:
Customer Needs and Solutions
Year:
2019
Language:
english
File:
PDF, 1.45 MB
english, 2019